An acclaimed Indian filmmaker, he transitioned from a successful advertising career to cinema, known for his unique storytelling and innovative concepts. He made his directorial debut with "Cheeni Kum" (2007), earning praise for its refreshing narrative. His notable works include "Paa" (2009), which showcased sensitive themes, and "Pad Man" (2018), addressing social issues with a compelling narrative. His films often feature iconic soundtracks, crafted in collaboration with renowned composer Ilaiyaraaja.