Born in South Korea and raised in the United States, he is a prolific film and music video director known for his innovative visual style. Gaining prominence in the late 1990s, he has directed music videos for major artists like Britney Spears, Taylor Swift, and Eminem, earning multiple MTV Video Music Awards and a Grammy. He transitioned to feature films with works like "Torque" and "Detention," showcasing his flair for dynamic storytelling and pop culture references.