He is a renowned Chinese film director known for his comedies and dramas that often explore contemporary social issues. Rising to prominence in the late 1990s, he gained fame for his successful "Hesui Pian" or "New Year Films," which became box office hits. His work often blends humor with critical social commentary, earning him both popular and critical acclaim. Notable films include "The Banquet," "Aftershock," and "I Am Not Madame Bovary." He is considered a pivotal figure in Chinese cinema.